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The APE Club

Conceptualize, Design and Create a 3D character for 3300 piece collection of Ethereum blockchain based, Non-Fungible Tokens (NFTs).

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Client

APE Club

Location

London, UK

Year

2022 (Aug)

Category

3D Design

Riding the NFT wave

The APE club is an NFT project initiative by a UK based client who aimed to replicate the financial success of the famed HAPE project.

The dynamics of this NFT project leaned towards the unorthodox and the branding required innovative thinking. 

Design as a Narrative

The Objective – To create a signature “APE with an Attitude” character design with a wide range of facial expressions, hair styles, clothes and fashion accessories. 

The Process

We relied heavily on our expertise in digital 3D character design to ensure that the models were technically accurate and a planned stack of interchangeable layers were the final output. 

Afterall, they needed to be run and assembled through a randomizer algorithm to generate the 3300 piece NFT collection that were to be sold on the NFT marketplace.

Brand Placement

Cinematic and street fashion themes were used to define a visual style. This allowed us to cleverly place the brand elements across the costumes and accessories.

Like what you See?!!

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